Tuesday, 20 August 2019

Exclamation makes its mark

Spotted this album cover design in a magazine this morning.

Brought a smile to my face.

Every CD I worked for when I was young said to avoid using exclamation marks in copy.

Most of the time I agree with that wisdom. But not always.

Obviously legendary Blue Note Records designer Reid Miles couldn't care less as this cover design clearly shows. 

Monday, 19 August 2019

Packaging or Interface?

No idea what this is a pack of.

But what I do know is it looks like the packaging was designed by somebody who designs mobile screen interfaces.

Weird huh?

Friday, 16 August 2019

Find your flow



Every once in a while I come across an ad that leaves me wondering how on earth they dreamt it up. The new Puma spot Find Your Flow is a great example of this.

I honestly have no idea how someone could come up with an idea like this. Let alone get a client to buy it. Kudos to agency LAFOURMI.

Thursday, 15 August 2019

Vuitton &

To celebrate 160 years of collaboration with artists and creatives fashion house Louis Vuitton has put on an exhibition in a tropical styled pop up.

Featured in the show are numerous vintage and archive pieces as well as some newly commissioned examples.

Seems a shame it's in Los Angeles of all places. So cross your fingers and it may come to your city.


Wednesday, 14 August 2019

You & me on Twitter

Social media is pretty much a catch all term.

For some people it's Facebook. For others Linkedin or maybe Snap and Instagram.

Twitter decided to capitalise on how they are nothing like those other platforms by making ads of tweets comparing Twitter to other platforms.

Probably an obvious thing to do. But damn charming none the less.

Here's a poster in the wild shared on Twitter. Very meta.


Tuesday, 13 August 2019

Top notch type

Had a terrific chat about type over coffee today with one of my old art directors.

I was telling him about a new logo I'd seen that used the font  ITC Avant Garde.

His eyes lit up as he told me some terrific stories about the font's creator Herb Lubalin.

It wasn't a name I was familiar with so of course I turned to Google when I got home.

Boy what an amazing typographer he was.

Well worth doing some digging of your own.


Monday, 12 August 2019

BrandDNA at SXSW in 2020

I learned a helluva lot from my (almost) five years as Creative Director of a tech company.

So I've decided to take my mistakes and successes and turn them into a talk which I have pitched to South By South West.

It's called My life as a round hole in a Square Peg business.

But to get to do my talk I need votes. And lots of them.

So if you have a moment please click here and vote for my talk.

If I get to SXSW I'll definitely owe you a beer. 

Friday, 9 August 2019

Tasty work from Vegemite

You can probably read this ad if you squint.

Just click the the pic to enlarge if you can't.

Now I love a good topical ad. Especially in the old school print media.

So kudos to Melbourne agency Thinkerbell for creating this cheeky two fingers to the Poms ad following the first Ashes test.

Plus a huge thumbs up for running it in the UK's Daily Mirror

Thursday, 8 August 2019

What a view from VW

Sadly my blog formatting won't let me show you this ad at a bigger size. Sorry.

So you'll need to click the pic to read the copy.

Anyway...

I thought I was familiar with most of the great Volkswagen ads but this one seems to have passed me by.

It's from '65 I think. For the Kombi obviously.

What a brilliant visual idea. Lovely art direction to bring that idea to life.

The clincher though is the final line of copy. So click the pic and check it out. 

Wednesday, 7 August 2019

Guidelines for Guardian

I understand the importance of brand guidelines but I have to say I'm not a fan of them.

Actually it's not so much the guidelines I don't like. It's they way they are written and compiled.

They reat creative people like they are juniors.

Do this. Do that. Oh and do not do this.

To see it done with style, authority and beauty check out the new digital style guide for The Guardian.

So so good.


Tuesday, 6 August 2019

No need to fly


Simple idea. Beautifully executed. Digitally smart too. Deutsche Bahn and their agency Ogilvy used an algorithm to identify German locations on Getty Images that had a general resemblance to iconic international landmarks.

Monday, 5 August 2019

Introducing the NHS

The British National Health Service or NHS as it's better known was introduced a couple of years after the end of WWII.

This is the cover sheet from the document introducing it to the people of the UK.

Reading it I was struck by the tone-of-voice.

Simple. Straightforward. Friendly.

And absolutely no sign of jargon.

Can you imagine what it would be like if it was written today?

I'm shuddering just thinking about it.

CLICK PIC for a better look.

Friday, 2 August 2019

Copy @ Cannes



Thursday, 1 August 2019

Curious Combinations