Introducing the NHS
The British National Health Service or NHS as it's better known was introduced a couple of years after the end of WWII.
This is the cover sheet from the document introducing it to the people of the UK.
Reading it I was struck by the tone-of-voice.
Simple. Straightforward. Friendly.
And absolutely no sign of jargon.
Can you imagine what it would be like if it was written today?
I'm shuddering just thinking about it.
CLICK PIC for a better look.
This is the cover sheet from the document introducing it to the people of the UK.
Reading it I was struck by the tone-of-voice.
Simple. Straightforward. Friendly.
And absolutely no sign of jargon.
Can you imagine what it would be like if it was written today?
I'm shuddering just thinking about it.
CLICK PIC for a better look.
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