Friday, December 19, 2014
Thursday, December 18, 2014
Seth on a piece of paper
I stare at it pretty much every day.
It taunts. It cajoles me. It inspires me.
Today I read a great piece about the blank sheet of paper by Seth Godin.
Here it is:
The thing about a clean sheet of paper is that it still has edges.
It's tempting to believe that creativity comes from starting fresh.
But even when we start fresh, we approach projects and problems with self-created boundaries.
You can't do real work without edges, without something to leverage, but those edges don't have to be the same edges as everyone else uses.
Creative people often excel because they change the shape of the clean sheet.
Wednesday, December 17, 2014
Turning trees into cards
The only downside to having an Xmas tree is wondering what to do with the tree when the new year arrives.
A young creative team at W&K London saw this as an opportunity.
So they gathered all the trees put out on the roadside, chipped and pulped them, then had them made into Xmas cards.
Genius idea. Cute recycled logo tree graphic too!
Tuesday, December 16, 2014
Silly season job titles
Monday, December 15, 2014
Half decent Xmas ad
Friday, December 12, 2014
Thursday, December 11, 2014
Google this press ad
My first thought was what a cheeky idea. An ad in a space that has never carried them.
But then I started flicking through the paper over brekky and spotted an article on Google.
Turns out what I thought was a clever ad placement was nothing more than a promo piece for content in the paper.
Still clever. Just not as clever as I'd first thought.
Wednesday, December 10, 2014
Pantone colour of the year
Tuesday, December 09, 2014
I must've had this idea a dozen times. Possible more.
But it never ever left the creative department.
Either the CD thought is was a bit shitty or I did.
No such problem with this ad by Stockholm agency Fortune. It is genuinely funny.
Monday, December 08, 2014
Zumbo and the haters
I often wonder how much better the likes of Twitter and Facebook would be if people didn't use them as a vehicle for whingeing and complaining.
Dealing with trolls and negative opinion is never easy. So I want to take my hat off to chef Adriano Zumbo.
Zumbo is opening a new store in Melbourne in a couple of weeks. The store is currently covered by hoarding as it is not yet finished.
And on that hoarding Zumbo has had printed some of the negative comments people have said about him and his brand online.
I'm sure you'd agree this is a bloody ballsy thing to do.