Friday, October 21, 2016

Comfy shoes by Scholl

Let's be honest. Dr Scholls shoes are not the most attractive shoes.

So kudos to Almap BBDO in Brazil for convincing their client to sell the benefit not the product.

Thursday, October 20, 2016

Maƫva Berthelot and Bose

Simple idea. Beautifully executed by Grey London. 

Wednesday, October 19, 2016

Buzzword Jar

Love this Buzzword Jar from Kentucky agency Cornett.

You can buy yours here.

Only problem is I reckon the jar is too small.

Tuesday, October 18, 2016

Instagram a poster

Interactive posters that encourage to use Instagram?

Now that's an interesting but hardly new idea.

Having to use your Insta filters to reveal a hidden detail. Now that's something new.

Quite what you win I have no idea.

Monday, October 17, 2016

TV or not TV

Dutch bike brand VanMoof are shipping their bicycles here there and everywhere.

And even though they're built tough bikes often arrive in battered boxes.

SO the team from VanMoof had a very clever idea.

The made their boxes look like the boxes a large flatscreen TV comes in.

So now their boxes are treated as fragile by transport company handlers.

Pretty clever huh?

Friday, October 14, 2016

Bieber Type

A Justin Bieber tour was announced in Australia the other day.

Which gave me yet another reason to tease my daughter about her musical taste.

And gave her a reason to show me this ad from a few years back by ArnoldFurnace in Sydney.

Lovely typography don't you think? 

Thursday, October 13, 2016

Slaughter on Madison Avenue

Read this book a couple of weeks ago.

I've been quoting it and recommending it ever since.

Michael Farmer is an ex Bain Consultant. So it goes without saying he knows business.

But man oh man does he know the trials and tribulations of the ad business.

It's a definite must read

Wednesday, October 12, 2016

Box of dominoes

Seems like hardly a week goes by these days without a Dominoes ad popping up on the telly.

Many of those ads have some sort of two-for-one component.

Which may explain the introduction of the paired domino boxes.

Pretty cute don't you think?

Although left on the kitchen bench over night I suspect they may not look so good in the morning. 

Tuesday, October 11, 2016

Dove or Dove?

A link to this ad landed in my inbox the other day with the line love this new Dove ad!

As I watched it I thought it was pushing the classic Dove "be kind to yourself and your body" message.

But when I got to the end the logo that came up was for a totally different Dove.

Dove chocolate.

Which left me wishing it really was an ad for Dove not Dove chocolate.

Oh well... 

Monday, October 10, 2016

Where will you holiday in?

Nice but hardly groundbreaking campaign by JWT London.

In the age of Expedia, Booking.Com and AirBnB I can't help wondering if ads like this are really enough to truly give a hotel chain a point of difference.

I also suspect TripAdvisor ratings play a far bigger role in choosing where to stay than an ad campaign.

Still quite nice work though..