Tuesday, June 28, 2016

#ManBoobs4Boobs



This clever idea won the Health Grand Prix at Cannes last week. A very cheeky FU to the prudes at Facebook. 

Monday, June 27, 2016

Us vs Them

Brits out of Europe. Trump building walls. Australia stopping boats.

Seems like everyone is falling foul of 'Beware the refugee' scare campaigns.

Which is odd considering the Brits conquered about 2/3 of the planet in their day.

And Trump probably employs a large immigrant labour force.

These ads by New York agency WING shine a light on the other side of the problem.

Doubt they'll solve the problem. But they certainly do a good job of raising awareness of it.


Friday, June 24, 2016

Are you a storyteller?


Thursday, June 23, 2016

Get a real job

I've lost count of the number of times I've said to colleagues at work that advertising sure beats having a real job.

I know this to be true because I've had real jobs.

Which may well explain why this campaign by Jung Von Matt struck such a chord with me.


Wednesday, June 22, 2016

Japanese ad for President Trump



The prospect of Donald Trump as US President frightens the life out of me. The guy seems to get more than a little crazier with each passing week.

Video editor extraordinaire Mike Diva shows us what a Trump presidency would look like. Japanese style!

Utterly crazy. But probably not as crazy as the man himself. Trump that is not Mike Diva!

Tuesday, June 21, 2016

Scandinavian minimalism

It's damn hard to see the logo or read the copy on any of these ads.

But man oh man how beautiful are they?

I can't imagine how long it must've taken to set up these photos.

In case your eyesight is as poor as mine they're by Hasan & Partners in Finland for Metsa Wood.

Click the pics for a better look.


Monday, June 20, 2016

#Predatorwatch



One of my kids emailed me this video on the weekend.

I was ready to switch it off after a few seconds as I thought it was yet another dull agency case study.

Fortunately I didn't as it turned out to be a very clever idea.

Creative by Canadian agency Crossette. 

Friday, June 17, 2016

Ad block this!

I often use the expression the headline is doing the heavy lifting.

This Danish bus-panel is a great example of what I mean.

Or is it?

Put this headline on a banner ad and it doesn't work.

Which means it must be the use of a bus-panel that's doing all the work.

Or is it, as is so often the case, a connection of two unrelated things.

Ad blocking is happening online.

So they chose to highlight the problem offline. On a bus.

Bingo!

Thursday, June 16, 2016

Cute and clever


Wednesday, June 15, 2016

Cheeky marketing

This very clever piece of advertising point-of-sale was probably whipped up by some smartarse working in the store.

Isn't it amazing how creative we can be when no marketers, strategists, art directors or copywriters are involved?