I snapped this pic in the Milan airport while on holiday.
It's one of a couple of Bata posters hanging prominently throughout what is a truly magnificent beast of a railway station.
As a kid I grew up with Bata school shoes. I'm sure you did too.
So when I saw a Bata store in Italy I couldn't stop myself from taking a look inside.
They sell shoes. Not bad ones either.
Which is why I found this Bata ad so bewildering.
The girls have great legs. And they look like they're having a fun time.
But this is supposed to be an ad for shoes?
Shoes you can hardly see!
I saw dozens of these female focussed ads in Italy. All of them 'fleshy' and a little borrowed interest.
It's like the eighties never ended!