Friday, February 23, 2018

Software Exists?

I pinched this pic from Russell Davies.

It caught me eye because as someone who works in a tech company I am very aware of the importance of UX.

Especially writing for UX.

I suspect whoever created the notification isn't.

Because 'software exists' is a seriously odd (and unfriendly) turn of phrase.

Thursday, February 22, 2018

Common Bond



I can't work out if this is a piss take or an actual ad. Either way it's so bad it's verging on brilliant. Unless you're a vegan. Obviously. 

Wednesday, February 21, 2018

Tone of voice

The world of make-up and cosmetics is alien to me.

But my daughter works for Sephora. So she knows her stuff.

And she was telling me about a brand called Glossier.

Now like I said, I'm no expert, but I reckon the copy above has a terrific tone of voice.

"Skin first. Make-up second. Smile always."

Great advice. Especially for young girls.

And I really like the use of emojis too. Which is not an area many brands can play in.

Tuesday, February 20, 2018

Legacy of Bernbach



"Let us prove to the world that good taste, good art, good writing, can be good selling."

Monday, February 19, 2018

Justice 4 Grenfell

It's been 8 months since the horrific fire at the Grenfell Tower.

And like many other appalling matters of injustice it's dropped off the news radar.

So the Justice4Grenfell collective took a leaf out of the book of the film 3 Billboards Outside Ebbing Missouri.

71 people died in the Grenfell Tower tragedy. Yet not one person has been arrested. Not one!

Hundreds of survivors are homeless. And still there is no justice.

To learn more about Justice4Grenfell click here to visit their website.

NOTE: Click pic for a better look.

Friday, February 16, 2018

I'm thinking right now



Thursday, February 15, 2018

Haxley & Field Notes

I'm a big fan of the Field Notes brand. I'm sure you probably are too.

These new ones with illustrations by Jay Ryan are particularly charming.

In fact a set are currently in the post on their way to my home!

This lovely little film is sure to make you fall in love with them too.

Wednesday, February 14, 2018

Stopping traffic

Not what I want to see on the back of a bus. Ever. 

Tuesday, February 13, 2018

Maybe it's because I'm a Londoner



Utter brilliance from the team at W+K. What really makes this special is it absolutely reeks of 21st century London life. A London so far removed from the one my dad grew up in that I honestly can't believe that the UK voted Yes to Brexit. 

Monday, February 12, 2018

One week later...