Thursday, June 29, 2017

Big thinking

Since they first hit the market close to 20 years ago the Smart Car has been advertised in hundreds of different ways.

But every ad says pretty much the same thing - This is a small car that is able to squeeze into the tiniest of parking spots.

They never advertise speed. Or mileage. Or even safety.

So good to see a single minded brand stay on message for so long. 

Wednesday, June 28, 2017

Classic Economist

I was in a brand tone-of-voice workshop the other day and as is often the case one of the examples of clear tone-of-voice was The Economist.

Call me a fanboy if you wish but I can real of literally dozens of Economist headlines off the top of my head.

But this t-shirt created by Ogilvy Singapore is one that has passed me by.

It's from a few years back but still a classic.

In fact I wonder where I can get one from?

Tuesday, June 27, 2017

Two Rules...

This poster landed in my inbox this morning with the subject line "Remember the Fight Club campaign?"

Which of course I do. And so I never talk about it.

But man oh man I wish I knew who this was an ad for as the logo in the bottom left corner is obscured.

Monday, June 26, 2017

Double Standards?

There has been much written (and discussed) about the announcement last week that Publicis was opting out of the award show circuit.

I couldn't care one way or the other to be honest as I reckon there are far too many award shows giving awards to the same pieces of work.

What I want to know is why an agency group can make a call this big, seemingly on a whim, but they can't do something just as radical about adland's ongoing diversity issue.

Double standards or what?

Friday, June 23, 2017

KISS - Keep it simple stupid

Forget design thinking for a minute and think advertising.

You can keep it simple. Really simple.

Or singled minded as we like to put it.

Or you can cram a million and one benefits into a brief and end up with an ad that trys to say so much it ends up saying nothing.

To nobody.

Except the client.

Thursday, June 22, 2017

Crafter Ballet

I could sit and watch this all day. But to be honest I'd rather sit and watch the rooftop scene from the original Italian Job which is where the inspiration for this idea was borrowed from.

Wednesday, June 21, 2017

Surprise Surprise!

As Albert Einstein once said; For every action there is an equal and opposite reaction.

When will digitally obsessed marketers start to acknowledge this?

Tuesday, June 20, 2017

Al washed up

More fun from the always reliable W+K London. Although I can't help wondering if anyone is still washing dishes by hand in the sink these days.

Monday, June 19, 2017

Damn Russians!

Friday, June 16, 2017

Some things never change

Ten years ago I was working on the launch of the all new Falcon for Ford.

I was part of a broad team so a lot (and I do mean a lot) of ideas were generated.

Over the course of what seemed like a lifetime close to 50 (yes 50) TVC concepts were presented to the client.

In the end the ad that was created was in essence a car driving along a winding road.

The accompanying outdoor campaign consisted of posters of the car with a Ford logo.

I was reminded of this by the Corsair ad above that I found on a Tumblr yesterday.

After all these years (and with so much more money and technology) auto advertising hasn't really changed.

Agencies and their creative people can come up with as many ideas as they want.

But in the end auto makers feel more comfortable running TV spots of cars driving on winding roads and posters of the car on a three quarter angle with a logo.