Thursday, August 24, 2017

More to uncover on SBS



Been in bed with flu for a couple of days so I've watched a lot of TV and/or Netflix on my Macbook.

In between shivering sessions I saw a lot of promos for upcoming programs.

None of them stuck in my memory quite like these ones for SBS from a couple of years ago.

Proof that sometimes you don't need a big idea (or budget) just a simple technique.

Kudos to the team from Method Studios.



Wednesday, August 23, 2017

Imagery as comment

If there's one positive to come out of our current political shenanigans it's re-emergence of statement-making magazine cover design.

A picture they say is worth a thousand words. But these two covers may say even more...


Tuesday, August 22, 2017

Never trust a battery



This new Duracell spot by W+K is quite possibly the most ridiculously over the top ad for a battery ever made.

But then again it does clearly bring home the message that you should never trust a battery to do a Duracell job. 

Monday, August 21, 2017

Proof Read or Spell Check?

Run a spell check over the copy in the ad and it'll probably come through all ok.

But run your eye over it and it most definitely won't.

Which is why I always say if you can't afford a proof reader then at least get someone not familiar with your work to go over it.

Friday, August 18, 2017

They say a lot

Long copy billboards are not very common.

So it's nice to come across one.

Especially one a well written as this one.

Click on the pic for a much better look.

Thursday, August 17, 2017

Staying Inspired



I'm generally not a fan of self help guru type vids but being inspired is so important to being creative. Which is why I'm sharing this. It's well worth 10 mins over a coffee. 

Wednesday, August 16, 2017

Always proof read

Unless I'm misreading things I very much doubt that Donald Trump wants to unleash a bunch of furry critters on North Korea.

But that's how it looked on the front page of the Kennebec Journal.

Which is why I always insist if you can't afford a Proof Reader then you at least get someone other than yourself to read anything you write. 

Tuesday, August 15, 2017

Twitter has a problem


 
Social media is brilliant. it connects us. It enables us to share. It introduces us to new people and diverse voices.

But...

Twitter has lost its way. There are far too many keyboard warriors ranting on it. Especially on Twitter.

So Shahak Shapira decided to do something about it.

Why?

Because Twitter doesn't seem to be...

Monday, August 14, 2017

Write, write & write again

For the first ad I ever wrote way back when I spent four whole days just coming up with headlines.

Four days.

I have no idea how many headlines I churned out but it was a bloody lot because my creative director kept asking to see a few more.

My experience on that first ad gave me the work ethic I still have today.

Just ask anyone who's ever worked for or with me about how I believe you need to generate a ton of stuff to find the gold.

A great example of this is copywriter Sally Hogshead who was tasked a few years back to come up with eight headlines for a BMW campaign.

To nail those eight she generated no less than 800 lines. Yes 800!

So was it worth all that effort?

I reckon Sally would say it was as five of her eight lines were recognised at One Show.

Friday, August 11, 2017

Variable Fonts


The likes of Adobe, Apple, Google and Microsoft have been working together of late to develop a new style of type - The variable font.

In essence they take the varying weights from within a typeface family and package them up into a single small file.

Dan Rhatigan knows far more about this than me. So click here to read all about variable fonts.