Tuesday, May 23, 2017

Toyota senses safety



What I find fascinating about this campaign is that it wasn't created by Volvo.

I mean they have built their brand on safety.

They've even used crash test dummies (if memory serves).

Anyway....

A very cute little idea that clearly demonstrates the amount of safety features built in to modern day vehicles.

Monday, May 22, 2017

Hungry garages

Fun campaign out of Argentina for McDonalds drive thru.

Tagline is 'Don't Go Home Hungry'.

Great to street art used in a way that still feels like street art.

I like it. A lot.


Friday, May 19, 2017

Technological memories

From VHS to the iPod during the course of my life I've seen many new technologies come and go.

The iPhone is ten years old and already many of it's main features are consigned to the past.

Like the 'Slide To Unlock' feature.

I was fascinated by it when I got my first iPhone.

Whereas nowadays all I need is a finger print.

Who knows what hot tech feature is destined for the trashcan next?

Thursday, May 18, 2017

Layout & Design



There are YouTube 'how to' videos for practically everything these days.

I love that people make and share them.

It's what the true community spirit of the internet is all about.

This particular video is a cracker. Especially if you like to tinker with layout and design. 

Wednesday, May 17, 2017

Kardashian goes underground

Apparently this campaign has caused a bit of a stir in the London Underground.

In fact fourteen people have complained to Advertising Standards that the campaign promoted an unhealthy and competitive approach to dieting.

Which of course it does. But so what!?

Personally I'm more offended by the line - Can You Keep Up With A Kardashian?


Tuesday, May 16, 2017

Ajax removes grime

Reverse graffiti (cleaning off grime) to create an image has been around for a while.

There are examples on most street-art blogs and sites.

So there's nothing new in this idea for Ajax from BBDO in Sweden.

But what the hell. The average punter doesn't know or care about that.

Because ultimately this is a terrific product demonstration.


Monday, May 15, 2017

Age is just a number

Let's face facts. Advertising is a young person's game.

To be still gainfully employed in an agency once you pass 45 you generally need to be in senior management.

And I've seen far too many friends and colleagues 'pensioned off' even though they are still at the top of their game.

Yet, as this clever campaign by Mark Moll shows, many people don't truly hit their straps until they reach the age that agencies consider to be over the hill.

I very much doubt this campaign will solve the adland ageism problem. But it sure as hell provides some compelling food for thought.


Friday, May 12, 2017

Never give up



Thursday, May 11, 2017

Free to go


   

Can't say I've ever heard of GiffGaff. But boy oh boy do they make a great ad.

Totally lateral/random thinking.

Direction by Sean Thompson and music by the amazing Walker Brothers.

Seriously what's not to love?

Wednesday, May 10, 2017

Bulletproof idea?

America and its guns.

Truly one of the great mysteries of the 21st century.

Last week the President gave a talk at the NRA.

These posters were commissioned to raise awareness of gun violence and death.

They're made of bulletproof material.

Very clever. Although sadly I doubt they made one iota of difference.

Because America is guns.