Thursday, August 17, 2017

Staying Inspired



I'm generally not a fan of self help guru type vids but being inspired is so important to being creative. Which is why I'm sharing this. It's well worth 10 mins over a coffee. 

Wednesday, August 16, 2017

Always proof read

Unless I'm misreading things I very much doubt that Donald Trump wants to unleash a bunch of furry critters on North Korea.

But that's how it looked on the front page of the Kennebec Journal.

Which is why I always insist if you can't afford a Proof Reader then you at least get someone other than yourself to read anything you write. 

Tuesday, August 15, 2017

Twitter has a problem


 
Social media is brilliant. it connects us. It enables us to share. It introduces us to new people and diverse voices.

But...

Twitter has lost its way. There are far too many keyboard warriors ranting on it. Especially on Twitter.

So Shahak Shapira decided to do something about it.

Why?

Because Twitter doesn't seem to be...

Monday, August 14, 2017

Write, write & write again

For the first ad I ever wrote way back when I spent four whole days just coming up with headlines.

Four days.

I have no idea how many headlines I churned out but it was a bloody lot because my creative director kept asking to see a few more.

My experience on that first ad gave me the work ethic I still have today.

Just ask anyone who's ever worked for or with me about how I believe you need to generate a ton of stuff to find the gold.

A great example of this is copywriter Sally Hogshead who was tasked a few years back to come up with eight headlines for a BMW campaign.

To nail those eight she generated no less than 800 lines. Yes 800!

So was it worth all that effort?

I reckon Sally would say it was as five of her eight lines were recognised at One Show.

Friday, August 11, 2017

Variable Fonts


The likes of Adobe, Apple, Google and Microsoft have been working together of late to develop a new style of type - The variable font.

In essence they take the varying weights from within a typeface family and package them up into a single small file.

Dan Rhatigan knows far more about this than me. So click here to read all about variable fonts.


Thursday, August 10, 2017

Meanwhile at ChocoTravel...


What the actual!?!?!?

Wednesday, August 09, 2017

Terror and The Economist

It's been a helluva long time since I featured a magazine cover on BrandDNA.

So who better to break the mag drought than The Economist.

Two colours. Simple graphic. Big statement.

What's not to love?

Tuesday, August 08, 2017

Tesco safety bags?



This is a very clever idea for Tesco from Cheil WW Hong Kong.

But surely in an age when we are so focussed on environmental issues and plastic bag usage surely Tesco should be more focussed on the food chain of their suppliers than plastic bags that remove pesticides from your fruit? 

Monday, August 07, 2017

Millie goes back to school

It's coming up to back to school time over in the U S of A.

And who better to bring to life the horrors of back to school than Stranger Things star Millie Bobby Brown.

These are 3 of a series of GIFs for Converse created by Big Spaceship.

Don't know about you guys but this is my idea of a fun campaign that really gets its target audience.


Friday, August 04, 2017

Principles