Friday, October 24, 2014
Thursday, October 23, 2014
Fact or Fiction?
Actually that's not completely true.
I can believe it.
People are outraged. As they should be.
But I can't help thinking this is some sort of ad agency viral stunt type thing.
Of course I can't prove this.
But if an egg freezing video picks up a bunch of awards at Cannes next year please come back and leave an "I told you so' comment.
Wednesday, October 22, 2014
Bonny Beckham in the highlands
Guy Ritchie behind the camera. David Beckham in front of it. Plus a soundtrack by Alt-J.
Yet all this ad left me wanting to do was go to Scotland.
I went to Edinburgh once. It was lovely.
But the landscapes featured in this film for Haig Club are nothing short of ravishing.
Tuesday, October 21, 2014
Make me wanna buy
I was surprised that not a single student had done a piece of work that I'd consider to be offensive.
Bad yes. Poor taste absolutely. But nothing offensive.
Which made me kinda happy to be honest.
Because I've seen more than my fair share of student folios with ads designed to shock.
Ads that a good creative director would kill off at concept stage.
Which makes me think that the creative people who are generously giving their time to help young wannabes are instilling in them a good sense of what a great idea really is.
Monday, October 20, 2014
Keep your awards to yourself
As the lift doors open and I walk in to the agency reception all I can see is an impressive (and imposing) collection of trophies.
Not one or two. Dozens.
All of them displayed behind glass throughout reception.
To be honest I found it a tad desperate.
I believe in awards and award shows. And I also believe an agency should be proud of their achievements.
But this just reeked of arrogance.
I was telling a friend who worked there about the first time I went to the Campaign Palace as a young creative.
At the time it was the greatest agency in the country and easily one of the best in the world.
Did they have awards festooned all over their reception?
They were all dumped in a wheelbarrow that was sitting below the spiral stairway that led up to the upper floor of the agency.
That dismissive acknowledgement of the importance of awards to a multi-award winning agency thrilled me as a young man.
As a grey haired industry veteran the ostentatious display I saw last week most definitely did not.
Friday, October 17, 2014
Red Bull's lack of wings
To be honest I simply rolled my eyes when I heard.
But last night I found out why.
Because it doesn't give you wings.
What a joke.
Sure the wings in question are metaphorical?
Good job the people who complained weren't around when Coke had the tagline Coke Is It.
Thursday, October 16, 2014
Wednesday, October 15, 2014
A good idea
Tuesday, October 14, 2014
Google camel cam
We've all heard or read about the camera car Google uses to capture imagery for Street View.
But I bet you didn't know they use a four legged camera when it comes to mapping the deserts of the middle east?