Tuesday, May 30, 2017

Small biz gets social

A recent survey of 4,500 small businesses in the US found that 51% of them did not have a Facebook page.

I have to say I wassurprised by this stat.

Why?

Because I've spend a lot of time working and connecting with small business people over the last few years.

And all of them use social media for their business.

Why?

Because a small biz needs a community of customers to support it and tell their friends about it.

And social media is the best (and most cost effective)way to do this.

Now some may prefer Instagram. Others like Linkedin or Twitter.

But regardless of their choice of social media the fact is small businesses really should be using social.

Monday, May 29, 2017

An ad that skips itself



Hands up who hates pre-roll ads on YouTube?

Yeah. Thought so. Pretty much everyone.

So kudos to The Martin Agency in London who created an ad for Barclays that actually skips itself.

Of course using a Rube Goldberg machine is not a new idea. But it sure as hell is fun.

Friday, May 26, 2017

University of Internet

This sweatshirt pic landed in my inbox the other day.

Really got me thinking about how much I've learnt from wasting time on the internet.

Yes there's a lot of so called fake news out there.

And far too much unimportant stuff on social media.

But what the hell. I love the internet. 

Thursday, May 25, 2017

Day that Shazam forgot



The cynic in me wants to say that this case study appearing during 'awards season' makes me wonder whether it may or may not have a scent of 'made for awards' about it.

But given my mother-inlaw has been developing Alzheimer’s in recent times it really hit home.

So thumbs up for a very clever idea from Innocean. And fingers crossed it helps make a difference.

Wednesday, May 24, 2017

Radiohead goes floppy

You know you're getting old when an album from a few years back is being re-issued in a 20th anniversary edition.

Yes that's right folks - life moves pretty fast as Ferris Bueller said 31 years ago!

Anyway remember last week I posted about disappearing tech? Well here's another great example.

An OK Computer screensaver on a floppy disc.

Screensavers are definitely old hat these days. And Apple ditched the floppy drive about a year after OK Computer was released.

Which makes me that that maybe, just maybe, there's an opportunity to create a technology museum.

Nothing too hi-tech. Just a place to showcase the fun features and products that have come and gone in my lifetime.

Hmmm! Maybe I should do a Kickstarter? 

Tuesday, May 23, 2017

Toyota senses safety



What I find fascinating about this campaign is that it wasn't created by Volvo.

I mean they have built their brand on safety.

They've even used crash test dummies (if memory serves).

Anyway....

A very cute little idea that clearly demonstrates the amount of safety features built in to modern day vehicles.

Monday, May 22, 2017

Hungry garages

Fun campaign out of Argentina for McDonalds drive thru.

Tagline is 'Don't Go Home Hungry'.

Great to street art used in a way that still feels like street art.

I like it. A lot.


Friday, May 19, 2017

Technological memories

From VHS to the iPod during the course of my life I've seen many new technologies come and go.

The iPhone is ten years old and already many of it's main features are consigned to the past.

Like the 'Slide To Unlock' feature.

I was fascinated by it when I got my first iPhone.

Whereas nowadays all I need is a finger print.

Who knows what hot tech feature is destined for the trashcan next?

Thursday, May 18, 2017

Layout & Design



There are YouTube 'how to' videos for practically everything these days.

I love that people make and share them.

It's what the true community spirit of the internet is all about.

This particular video is a cracker. Especially if you like to tinker with layout and design. 

Wednesday, May 17, 2017

Kardashian goes underground

Apparently this campaign has caused a bit of a stir in the London Underground.

In fact fourteen people have complained to Advertising Standards that the campaign promoted an unhealthy and competitive approach to dieting.

Which of course it does. But so what!?

Personally I'm more offended by the line - Can You Keep Up With A Kardashian?