Friday, May 06, 2016

Harry Potter & the lost art

The art of signwriting (actual signwriting) is definitely in decline like many old crafts.

But former lawyer and Harry Potter buff Meredith McCardie may well end up inadvertently inspiring a whole new generation of kids to take up the almost lost art.

The pic above is a wall in her home-office that she painstakingly painted from a projection of the first page of the first Harry Potter book.

Of course this takes fandom to knew levels.

But imagine all the kids who see it and want to create something similar in their bedrooms. Just brilliant!

Thursday, May 05, 2016

Oregon sounds nice

This understated and oh so aware campaign for Oregon is just lovely.

Makes me wanna go there now.

Reminds me a bit of what it is I like about Melbourne.

No real obvious tourism drawcards. But a great place to spend time.

It's by W+K. Of course.

Wednesday, May 04, 2016

Thinking backwards with Seth

Seth Godin gave a Creative mornings talk recently. It's a cracker. 

Tuesday, May 03, 2016

Obama on Blue Note

Big thanks to Trevor for alerting me to these gorgeous Blue Note homages to Obama.

These really show the esteem he is held in for me.

At least by people with half a brain anyway!

Click here for info and a few more covers.

Monday, May 02, 2016

Osteoporosis Run & Walk

Kudos to whoever spotted the link between a trainer sole and the human spine.

Beautifully simple ad. Beautifully shot too.

Wish I knew who created it. 

Friday, April 29, 2016

Guinness Africa

I have absolutely no idea what kind of super secret African ingredients are in Guinness Africa but man oh man I think I need a bottle right now. What a little cracker of a film! 

Thursday, April 28, 2016

Brainstorm of brain fade?

 If there's one thing in agency life I've never been a fan of it's brainstorming.

They always sound like a good idea. But sooner or later I find myself sitting with a group of people in a room wondering what on earth I'm doing there.

Knocking ideas around with a collaborator or colleague always helps make ideas happen.

But brainstorms?

Not in my experience.

Sure they produce ideas. But better than I could come up with at the pub with an art director?

I think not.

Wednesday, April 27, 2016

Draplin - The book

 I sent my creative team to a talk by Aaron Draplin last year.

To say they came back inspired is an understatement.

Now he has a book coming out.

Much excitement. Plus it's not too expensive.

Can't wait!

Tuesday, April 26, 2016

Use colour with care

Monday, April 25, 2016

AC Milan and The Haka

AC Milan. 18 Italian titles. 5 Italian cups. 7 times champions of Europe.

And they go and do something as dumb, lame and culturally insensitive as this stunt for Nivea.

Surely they don't need the money that badly. Do they?