Come fly me again

The 'hostess with the mostess' has always been central to airline advertising.

Singapore Airlines' 'Singapore Girl' being a much loved example in Australia.

Yesterday I came across these old ads for the now defunct National Airlines.

Charming ads from a bygone era. But can you imagine any airline running something like this today?

I certainly can't.

And yet airline ads are all about customer experience.

So maybe the time is right to reinvent this kind of approach for the 21st century.

A lot less innuendo. A lot more welcoming smile.

Oh and maybe a diverse range of people rather than oh so young women. Obviously.