Top notch type

Had a terrific chat about type over coffee today with one of my old art directors.

I was telling him about a new logo I'd seen that used the font  ITC Avant Garde.

His eyes lit up as he told me some terrific stories about the font's creator Herb Lubalin.

It wasn't a name I was familiar with so of course I turned to Google when I got home.

Boy what an amazing typographer he was.

Well worth doing some digging of your own.