Guidelines for Guardian

I understand the importance of brand guidelines but I have to say I'm not a fan of them.

Actually it's not so much the guidelines I don't like. It's they way they are written and compiled.

They reat creative people like they are juniors.

Do this. Do that. Oh and do not do this.

To see it done with style, authority and beauty check out the new digital style guide for The Guardian.

So so good.