Happy Halloween #2

Hot on the heels of yesterday's Guinness Halloween ad comes this one for Miller Lite.

It's by Arc Worldwide in Chicago.

Unlike the Guiness ad it's anything but subtle.

And what kind of Creative Director lets a headline like that leave the agency?

Click pic for a better look.

Happy Halloween

Sometimes an ad can be too clever for its own good.

I suspect this one by an agency called Tempo is one of those ads.

Then again maybe I'm wrong. Because once it clicked it did make me smile.

Drink any more than two pints of Guinness however and I'm pretty sure this ad would leave you completely mystified.

It does make a change from bloody pumpkins though!

Click pic for a better look.

Drive and drink

Love this car window decal. Reminds me a lot of the Carling iPint app for the iPhone.

It's an ad for a popular brand of Chinese beer.

Which is a bit of a shame to be honest because it would have made a terrific take a cab if you've been drinking ad.

Oh well.

Not as old as it seems

Silly as it may sound I think this ad was ahead of its time.

It doesn't try to sell the product.

The headline makes no reference to any kind of product benefit.

And the product itself is pretty much obscured.

Sure it's obviously dated. Not to mention sexist.

But by associating the product with nothing more than enjoyment, I believe this ad is an early example of the use of emotion as a selling technique for a 'me too' product.