Not as old as it seems
Silly as it may sound I think this ad was ahead of its time.
It doesn't try to sell the product.
The headline makes no reference to any kind of product benefit.
And the product itself is pretty much obscured.
Sure it's obviously dated. Not to mention sexist.
But by associating the product with nothing more than enjoyment, I believe this ad is an early example of the use of emotion as a selling technique for a 'me too' product.
posted by Stan Lee at 11:13 PM
5 Comments:
Is that Don Draper?
The good old days. When men were men and women knew how to chill a beer properly.
there's a proper way to chill a beer?
Obviously you were too young for the good old days Stef?
thank god for that
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