Not as old as it seems

Silly as it may sound I think this ad was ahead of its time.

It doesn't try to sell the product.

The headline makes no reference to any kind of product benefit.

And the product itself is pretty much obscured.

Sure it's obviously dated. Not to mention sexist.

But by associating the product with nothing more than enjoyment, I believe this ad is an early example of the use of emotion as a selling technique for a 'me too' product.