Saturday, 20 February 2010
Thursday, 18 February 2010
Marvelous letterheads

Email has pretty much taken over from letter writing theses days. Which is a bit of a shame really as there's nothing quite like the feeling of receiving and opening personal mail.

In the same way that email has taken the place of the letter so too has the email signature taken the place of the letterhead. Which is another great shame as a great letterhead beats a dodgy old email signature hands down.

To see for yourself how good a letterhead can be click here and go see some genuine classics.
Labels: design, letterhead, vintage
Monday, 30 November 2009
Early urban spam

I always thought that ambient advertising and urban spam were relativly recent ideas.
By recent I mean the last 20 years.
Turns out advertising has been invading public spaces for a lot longer than I realised.
Back in 1930 a Barcelona wine merchant used a rolling drum and stencil to advertise his wares on the pavement.
Unlike today's interuptive advertisers he didn't use paint.
He used water!
Which meant that after a while his messaging disappeared.
Environmentally sensitive advertising. In the 1930s.
Who'd have thought?
Labels: ambient, urban spam, vintage
Sunday, 29 November 2009
Friday, 13 November 2009
Thursday, 30 July 2009
Thursday, 28 May 2009
Not as old as it seems

Silly as it may sound I think this ad was ahead of its time.
It doesn't try to sell the product.
The headline makes no reference to any kind of product benefit.
And the product itself is pretty much obscured.
Sure it's obviously dated. Not to mention sexist.
But by associating the product with nothing more than enjoyment, I believe this ad is an early example of the use of emotion as a selling technique for a 'me too' product.