Wednesday, 16 January 2019

Hand Lettering

The people of Melbourne have been waiting for two years or so for the much loved beachside pub The Espy to re-open after a major renovation.

I popped in for a look around (and a beer of course) last week. The team behind the project have done a terrific job.

One that that really caught my eye was the beautifully hand lettered signage around the place.

A bit of dig around revealed it to be the work of the oddly named Do It Baby.

It gave me such a thrill to discover craftsmanship of this kind is still alive and well in the digital age.


Tuesday, 15 January 2019

Cars Cars Cars



I don't even live in America but I know all about the pay rates of workers at Walmart.

So I've often wondered what the company does with all the money it saves by paying its workers low wages.

Now I know.

They spent it on this brilliant ad featuring pretty much every famous movie car you can think of.

Plus Gary Numan's song Cars for the soundtrack.

Money well spent if you ask me. ;-)

Monday, 14 January 2019

What happens in Vegas

The USA's annual gadget-a-thon CES took place in Vegas last week.

And apart from a robotic bread maker most of the hype was around devices working with Alexa and Google Home.

Now even if you slept most of last year I'm sure you still heard about security and privacy issues with both of those voice assistants.

No such problems for Apple apparently, who ran the poster above in Vegas.

What's I really like about the poster though isn't the poster. It's that Apple doesn't exhibit at CES.

But I can guarantee that their poster sure got a lot of people pondering the security of their devices.

Friday, 11 January 2019

Advice for the year ahead


Thursday, 10 January 2019

Scary or silly?



Australia's second most complained about TV spot for 2018 is just as silly as the Sportsbet one I posted the other day.

Here are some of the reasons people complained:

Some said the woman had a 'murderous' look on her face.

Others said that this ad showed the 'wrong message' given concerns about domestic violence.

Both of the above complaints are very obviously true. But seriously...

Wednesday, 9 January 2019

Hotel tea and coffee

I drink the same brand of tea every day. Mostly get my coffee from the same place every day too.

But when you go on holiday you need to step out of your caffeine routine.

Especially when it comes to the tea and coffee sachets found in hotel rooms.

Hardly a topic for deep thought but definitely something I was pondering while on my summer holiday.

And then I saw this lovely collection of tea bag tags turn up on Twitter via Present + Correct.

Yet again a totally utilitarian household item that someone somewhere designed.

Design is everywhere. Even a tea bag tag.

Tuesday, 8 January 2019

Sexy or silly?



Sports betting advertising is at an all time high in Australia.

In fact it's not an exaggeration to say it's becoming a problem.

But putting that aside for a moment I want you to ponder Australia's most complained about TV ad for 2018.

I don't know about you but I just can't see the fuss?

Over 800 people complained to the Advertising Standards Authority. Here's what some of them had to say:

'Degrading' 'Inappropriate' and 'Gross and creepy'

'This ad sends a false message to young males that gambling will improve their sexual appeal'

Monday, 7 January 2019

I'm back for 2019

One of the great things about Australia is Christmas is in the summertime.

So you can combine time off at Christmas with your summer hols.

Over the last few days sitting on the beach I've been looking back on 2018 and pondering the year ahead.

I've been doing BrandDNA for 15 years this year. That's a helluva long time in blog years!

And like last summer and the summer before that I'm thinking the blog has run its course.

Maybe it has. Maybe it hasn't.

I mainly do it out of habit if truth be told.

Anyway I'm back for 2019. For a while at least.

If you stop by regularly thank you.