Nice one Kraft

I have a lot of fond memories from my time working on the Kraft brand as a young copywriter at JWT.

So it filled my heart with joy to see Kraft doing something good for the community during the recent US Govt shutdown.

We hear so much about brand's with purpose these days. How 'bout rather than purpose, brands just focus on giving back to the people that keep them in business in the first place.

I can't be that hard. Can it?