Latest from the Blogosphere

The new issue of Marketing magazine is out now and as usual it features my regular Around The Blogosphere column. My column from last month has just been posted online. Click here to go take a look.

Latest Blogosphere is up

I've just posted my column from last month's Marketing magazine to my dedicated Around The Blogosphere blog.

This month I look back at the creation of our agency blog Wunderings. It's well worth a read especially if you're contemplating setting up a work blog yourself.

Click here to go take a look. Feedback and comments greatly appreciated.

Ranting in the Blogosphere

My column in last month's Marketing magazine seemed to upset a few people. Click here to go see what all the fuss was about. Love to hear your opinion so feel free to leave a comment.

Watch me!

Somehow, don't ask me how, this blog has managed to scrape into the Top 50 marketing blogs to watch in 2010 list.

There are some big names on the list too including the likes of Chris Brogan, Seth Godin and Drew McLellan.

Click here to go take a look.

Around the Blogosphere

The latest issue of Marketing magazine hit the newsagents on Monday. And for some reason my latest column appears to have gotten one young man a little riled up. Read all about that here.

My last column was seemingly a lot less controversial. It looked at how mobile marketing appears to be finally getting mobilised. Click here to read it at my Around the Blogosphere blog.

Is it worth talking about?

The latest issue of Marketing magazine is now available at your local newsagent.

I've just posted my most recent Around the Blogosphere column online.

It looks at conversation as one of our most valuable marketing tools.

Click here to go take a look. Feel free to leave a comment and join the conversation.

Everyone's an expert

I think it was Kate who pointed out that most of the top marketing blogs were written by people in who don't work in marketing.

Similarly all the people saying print is dead have probably never been involved in the print medium.

And all those experts that proclaim no-one watches TV anymore seem to be the exact same people who spent a large part of last night tweeting about the return of HeyHey on Channel Nine.

As for social media - well you're damned if you do and you're damned if you don't.

People who are active online are way too quick to put down any tentative attempt at a social media campaign.

Which makes it harder and harder to get clients to dip a toe in the water.

So maybe it's time all those self proclaimed experts took some time out from being negative and instead started focussing on something positive for a change.

Surely not

Show me the money

It's been reported on TechCrunch that Twitter is seeking investment funds from venture capital firms.

No surprise really given Twitter doesn't appear to have any obvious or substantial revenue stream.

What did surprise me though was the valuation put on the company. One billion US dollars!

Obviously a large perecentage of that billion is the brand that has been built.

But how did they determine a valuation of that magnitude? Especially given it could be years before Twitter turns a profit.

If it ever does.

Just think about how quickly Facebook outgrew MySpace then imagine what would happen if a better cooler Twitter alternative came along.

Of course I could be completely wrong.

But having lived through the dotcom bust I can't help having a slight feeling of deja vu.

Wisdom of Rory

Around the Blogosphere

This month's issue of Marketing magazine is out now. As usual there's plenty to read including my regular column - Around the Blogosphere.

I've just posted my latest column online. It looks at the idea of brand relationships and whether or not each and every brand is actually capable of having one.

Whether you agree or disagree, if you have something to contribute to my thoughts feel free to leave a comment.

Category killer

"Marketing historically has been obsessed with the concept of positioning – how you are different to your competitors in your category. Increasingly, great brands are realizing that people don’t see categories and don’t obsess about them. What actually matters is having a point of view on the world, a cultural mission to ask people to rally around."

Gareth Kay - Modernista!

Wisdom of Malcolm

Always knew Malcolm McLaren was a smart thinker, but I never thought his ideas from the 70's would fit so neatly into much of the way I go about my day to day life in the ad biz.

Thanx to Eaon for the pic.

Around the Blogosphere

The July issue of Marketing magazine is out now. As usual there's plenty to read within its pages including my Around the Blogosphere column.

This month I look at using social media to get yourself connected, noticed and employed. Click here to go take a look. And don't forget to add your two cents worth in the comments.

Music you can wear

Now here's a fresh idea. An idea so obvious you wonder why it hasn't been done before.

As we all know CD sales are in decline. Downloads are the way to go for the kids of today.

To capitalise on this Mos Def has just released his new album as a t-shirt.

Yes a t-shirt.

It features a print of the cover art on the front and the tracklisting on the back.

Attached to the t-shirt is a swingtag with a download code. How clever is that!

I suspect we'll be seeing a lot more of this kind of marketing idea in the future.

Around the Blogosphere

This month's issue of Marketing magazine is out now. Packed as always with great reading.

In my regular Around the Blogosphere column I take a look at the importance of getting connected in these times of recession and headcount reductions etc.

Click here to go take a look. If you know of any other helpful ways for people to get connected be sure to leave a comment.

Please play nicely

Another great issue of Marketing magazine has just hit the news stands of Australia.

In my Around the Blogosphere column this month I take a look at bickering and badgering in social media.

Click here to go take a look. Feel free to join the conversation by voicing your opinion in the comments.

Around the Blogosphere

This month's issue of Marketing magazine is out now.

In my Around the Blogosphere column I share my thoughts on the coming together of search and social media.

Click here to go take a look.

Lovemarks or friendship?

This very insightful quote comes from Mike Arauz. He has recently written a series of great posts on spreadable media. I suggest you go read them asap.

Twits wanted

Eaon Pritchard alerted me to this must read book.

Can't wait to get my hands on a copy so I can find out exactly what I need to know to go out and totally dominate my market.

One tweet at a time of course!