Everyone's an expert
I think it was Kate who pointed out that most of the top marketing blogs were written by people in who don't work in marketing.
Similarly all the people saying print is dead have probably never been involved in the print medium.
And all those experts that proclaim no-one watches TV anymore seem to be the exact same people who spent a large part of last night tweeting about the return of HeyHey on Channel Nine.
As for social media - well you're damned if you do and you're damned if you don't.
People who are active online are way too quick to put down any tentative attempt at a social media campaign.
Which makes it harder and harder to get clients to dip a toe in the water.
So maybe it's time all those self proclaimed experts took some time out from being negative and instead started focussing on something positive for a change.