Everyone's an expert
I think it was Kate who pointed out that most of the top marketing blogs were written by people in who don't work in marketing.
Similarly all the people saying print is dead have probably never been involved in the print medium.
And all those experts that proclaim no-one watches TV anymore seem to be the exact same people who spent a large part of last night tweeting about the return of HeyHey on Channel Nine.
As for social media - well you're damned if you do and you're damned if you don't.
People who are active online are way too quick to put down any tentative attempt at a social media campaign.
Which makes it harder and harder to get clients to dip a toe in the water.
So maybe it's time all those self proclaimed experts took some time out from being negative and instead started focussing on something positive for a change.
Labels: marketing, print, social media
posted by Stan Lee at 2:52 am
9 Comments:
Amen to that Stan. I get a little tired of reading ill-thought-through 'death-of-this-and-that' pieces when, as you say, the authors often have little quality perspective on it. Too easy to be negative, harder to be positive and interesting.
We're all damned, so we might as well do some good (Well I can easily think I am anyway).
Loving it ;)
Correct, Stan.
It's far too easy to be snarky and much harder to offer a feasible alternative.
And while I have your attention wannabe social media experts, NONE of what you're all so furiously arguing about is important to the power of life and death.
So what if Kraft cocks up a product name launch. That shit's been happening since Jesus was a boy and will happen again thousands more times. That's what marketing's for. Don’t get so worked up about it!
So...I might be working in the ad game and read a lot of the sad whining about social media's magic but GET SOME PERSPECTIVE FRICKEN PERSPECTIVE FOLKS.
Nothing on the web rates to the beauty and is near as important in my life as the time the needle hits the scratchy end bit of the Dirty Three Record late at night. The web’s just not that important to me or me dad or to the lady at the market who sells me rock flatties at $10 a bag.
And nothing is more tedious than reading through long blog comments (just like this one, 183 words for frick's sake), about how out of touch everyone else is.
Maybe it's the 'Experts' who are the ones out of touch.
Refreshing to hear Stan. Why criticise when you can construct? If you're not offering a way forward, you're really not offering anything at all.
t.
Looks like my previous long comment put the 'crazy' in hypocrisy.
I loved your comment Glenn. Although a good sub-editor would have culled a lot of the fat!
Don't get me started on media Stan, marketing was enough! So many people are lecturing journalists about what to do in social media and the like, and they have never worked in publishing, the media, or as a journalist. They read websites and newspapers, and have a blog, so yeah close enough... ;-)
Very true Stan, I have left a few comments over the last year or so lamenting the fact that a lot of people are too keen to punch the shit out of anyone who is having a go. Instead I argue that they should try and be nurturing and positive. Seems very similar to what bullies do.
It is also a reflection of something that bugs me about the blogosphere and something I try and work hard not to self-fulfill … that is, just because everyone now has a voice it doesn’t mean everyone has something important to say.
Over the last fortnight I wondered if a lot of the blogosphere has become so predictable that this is exactly what Vegemite took advantage of. They knew if they came up with a shit name then everyone would be all over it and it would get loads of press.
By the way, my latest to blog posts are a story/interview with Mag Nation where one of their founders agrees that print is dying but believes that this is in part a good thing.
Looking forward to Social Media London as I'll be in the city during that time. Here is a summary on what to expect from the
Read more: london social media agency
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