Music you can wear
Now here's a fresh idea. An idea so obvious you wonder why it hasn't been done before.
As we all know CD sales are in decline. Downloads are the way to go for the kids of today.
To capitalise on this Mos Def has just released his new album as a t-shirt.
Yes a t-shirt.
It features a print of the cover art on the front and the tracklisting on the back.
Attached to the t-shirt is a swingtag with a download code. How clever is that!
I suspect we'll be seeing a lot more of this kind of marketing idea in the future.
posted by Stan Lee at 4:12 pm
6 Comments:
Hey Stan - as you said on Twitter...Can't believe Radiohead didn't do this first.
brilliant. love it
I had the exact same thought as Anonymous (above) re: Radiohead not having done this first. However, come to think of it, it's no surprise that it's being done in the hip-hop genre first.
I LOVE THIS STAN!!
Hey Stan,
This is great. we are actually starting to get musicians to run design competitions where their fans design apparel. Here is an example http://iglu.artistichub.com/. All the designs are on-demand creating revenue for the band. What do you think?
@Jimmy Thanks for the link. Interesting stuff.
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