Mags are important

Print is a medium under threat.

The introduction of the likes of the iPad may help reinvent and rejuvenate magazines but not the actual medium of print.

Yet many of those predicting the death of print perhaps underestimate its power.

Stand in a supermarket queue and see how magazine covers draw people to pick them up and flick through them.

Nowhere is the power of the printed magazine better demonstrated than in this collection of covers looking at the Iraq war.

Outstanding coverage

The Magazine Publishers of America have chosen the finalists for their 2009 Cover of The Year.

This Tina Fey Vanity Fair cover is one of my faves.

Click here to go take a look at the finalists.

Advertising with spine

Always make me happy when I see creatives and media planners get together to produce something interesting.

This ad for Nedeburg Ingenuity wine took an entire year to reveal itself to subscribers of Wine magazine.

Very subtle. But very clever.

Nice work by Network BBDO Cape Town.