Advertising with spine

Always make me happy when I see creatives and media planners get together to produce something interesting.
This ad for Nedeburg Ingenuity wine took an entire year to reveal itself to subscribers of Wine magazine.
Very subtle. But very clever.
Nice work by Network BBDO Cape Town.
Labels: advertising, magazine, print, wine



2 Comments:
Yesterday: book ends
Today: magazine rack
Maybe it's time to shelve this trend?
Sorry, couldn't help it ;)
I was thinking the same thing myself Jeffry. Thanks for beating me to the punch.
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