At time of writing the new Jay Z album
drops in fifteen days and seventeen minutes.
Unlike in years gone by fans will not be queuing up out the front of record stores to buy it.
Nor will they be downloading it from a website.
In actual fact he'll be giving it away. For free.
Not one or two copies either. One million.
The catch is you first need to download an app from the Google Play store.
Then the first million people to download the album via the app get it for gratis.
Sounds great. But wait there's more...
This offer is exclusive to Samsung Galaxy phone owners.
Yes you read that right. Galaxy users get their hands on a hot album way before the rest of us mere mortals.
Jay Z is going way beyond the usual realms of brand alignment and corporate sponsorship with this one.
It's the first deal of it's kind. I imagine it won't be the last.
Get info on the album here