Score with Scrabble word score
Scrabble rolled out a free but password protected wi-fi network in parts of Paris.
Nothing clever about that you're thinking. But wait...
Rather than a password you were given a set of Scrabble tiles and had to use them to make a word.
The higher your word score the more minutes of free wi-fi you got.
Like I said. Very clever.
Here's the case study.