Lee Clow at Cannes

The annual ad industry love in that is Cannes kicks off next week.

This year they're recognising the contribution to the industry of the legendary Mr Lee Clow.

Long overdue recognition if you ask me.

Wish I could be there to hear him speak.

But sadly I won't be.

So instead I'll share this piece of wisdom from Clow with you.

If you're an award hungry young creative please read every word very closely.

"An incredible advertising career is not about creating an incredibly amazing ad, it’s about making an incredible amazing ad every single day of your career, it’s about getting those ads killed, and resurrecting them over and over again. It’s about your season average not that occasional home-run."