Friday 29 May 2020

Noisy neighbours

Cute Covid spot for Bose out of Dubai of all places.

Whilst I quite like it I find my inner Creative Director pondering who the ad is actually talking to.

I mean why should I have to buy Bose headphones because I have noisy neighbours?

Surely it'd be cheaper to simply bang on the wall?

Thursday 28 May 2020


Lovely proactive campaign by Pablo in London to inspire people emerging from isolation to support local businesses.

There are 16 of these posters apparently. So if you live in London be sure and keep an eye out for them

And if you can please support your local High St traders.

Wednesday 27 May 2020

Pringles & Safety

This is a cute idea from Pringles.

Floor sticker advertising cunningly disguised as Covid safety messaging.

I reckon a good copywriter would've made it even better.

But it's good enough to get its message across.

Tuesday 26 May 2020

Coors clone machine

Pure genius from Coors. Wish I'd thought of it!

Monday 25 May 2020

Covid & Cassettes

I think it's pretty rare to see humour used well in health advertising.

Not that I see all that many health ads if I am honest.

However the cute 'n clever piece above appeared in my Instagram Stories over the weekend.

Clever huh?

It's based on a human truth. Plus an insight that somebody had to work very hard to spot.

Sadly I have no idea who did it. But big love to them. 

Friday 22 May 2020

It's simple really

Thursday 21 May 2020

Bloody emails!

I remember when email was introduced at JWT back in the mid '90s.

To say it was revolutionary is most definitely an understatement.

It was literally life changing.

If only we knew then what we know now...

Wednesday 20 May 2020

Dogs on Zoom

If I see another people on Zoom TVC I am going to scream. What may have been fun at the start of isolation became old and stale very very quickly.

So in theory I shouldn't like this new TV spot from Pedigree. But I do.

I mean how can I not!? 

Tuesday 19 May 2020

Do your bit

I'm not here to comment on the impact of COVID-19 on America. Nor the capabilities of their government or the actions of protesting people.

This street art rework of an iconic American poster says pretty much everything that needs to be said.

So if you happen to be reading this in the USA please stay home. It's the least (and best) you can do. 

Monday 18 May 2020

BMW Films in 4K

It's hard to believe the groundbreaking BMW FIlms content series is 20 years old. Seems like only yesterday to be honest.

Whilst the films themselves have aged pretty well the video quality hasn't. In fact they look a bit like dog eared VHS tapes from a local video store.

Fortunately a BMW Films enthusiast has remastered the entire series in 4K and posted them to YouTube.

Click here and go get inspired. 

Friday 15 May 2020

On the up and up

Someone shared this snapshot on Twitter the other day.

The ad on the bus stop telling you to Look Up is for the Outdoor Media Association.

The poster on the building behind the bus stop is for the digital bank UP.

Now that's what I call a happy accident. 

Thursday 14 May 2020

Dept of Distraction

If you're anything like me I'm sure you're getting more than a little bored with being stuck at home for several weeks.

Fortunately the British oat milk brand Oatly has come to the rescue with a fun filled website of silliness that they call the Department Of Distraction.

Click here and go waste some time. Trust me it's worth it!

Wednesday 13 May 2020

Cook less - Live more

Sometimes I see an ad so weird, so dumb, so random I am baffled how someone came up with it.

This is one of those ads.

I'm also somewhat jealous that the agency has a client who signs off on work like this.

Sadly I don't know who the agency behind this spot is.

Which is a shame as I wanna give them a huge double thumbs up.

Tuesday 12 May 2020

Heinz ketchup puzzle

Like Guinness, Heinz Ketchup is one of those products that requires a great deal of patience when pouring.

It is a slow slow slow pour.

Capitalising on the Corona isolation trend of people with time on their hands doing jigsaw puzzles Heinz has just released a Ketchup jigsaw puzzle.

I can't imagine how long it must take to complete. But it sure is a lovely idea.

Bonus points also for the oh so subtle Heinz 57 reference in the number of puzzle pieces.

Monday 11 May 2020

Dear Havianas user...

The fiddly nature of the Blogger platform makes it damn hard for me to increase the size of the pic above.

But if you squint I'm sure you can read it.

And I imagine when you do you'll roll your eyes just like I did.

I mean really... 

Friday 8 May 2020

Corona connections

Finally! A goddamn good coronavirus ad. Thank you Heineken. 

Thursday 7 May 2020

Isolation emojis

New York design firm &Walsh have just released a set of emojis for creative people like you and I who are isolating at home.

There's sure to be an emoji in the set that you'll think has been created just for you.

You can check out the full set on the &Walsh website.

Wednesday 6 May 2020

Outdoor indoors

I can't imagine however expensive billboards are going un-noticed at the moment because so many people are working from home and isolating.

The clever people at Argentinian agency David has a very clever idea to get their posters for client Burger King seen.


Yes Zoom.

The made photos of outdoor sites downloadable as Zoom backgrounds from the Burger King website.

Clever huh?

As an incentive they're encouraging people to Tweet pics of their Zoom screen in exchange for free Burger King vouchers. 

Tuesday 5 May 2020

Caring for customers

Don't know 'bout you but I'm sick and tired of brands I don't care about telling me how much they care about me during these 'unprecedented' times.

In fact I've lost count of the number of covid related emails I've unsubscribed from.

But on Wednesday I saw a TV ad from Aussie insurance brand youi.

In their ad they recognised that people staying home were obviously using their car a lot less.

So they were offering their clients a reduced premium for the next three months.

Now that's the sort of clever thinking I want to see from brands during a time of crisis.

And I definitely know who I'll be calling when my car insurance comes up for renewal in August.

Monday 4 May 2020

Don't be ridiculous

You don't see a lot of older people in agencies. Sadly.

I know because I seem to be one of them.

Susie Henry is the first person you see when you walk into Leo Burnett in Sydney.

I've never met her but boy oh boy I'd love to break out of isolation and spend an evening in her company.

What a legend. 

Friday 1 May 2020

Ideate is not a word