Outdoor indoors

I can't imagine however expensive billboards are going un-noticed at the moment because so many people are working from home and isolating.

The clever people at Argentinian agency David has a very clever idea to get their posters for client Burger King seen.

Zoom.

Yes Zoom.

The made photos of outdoor sites downloadable as Zoom backgrounds from the Burger King website.

Clever huh?

As an incentive they're encouraging people to Tweet pics of their Zoom screen in exchange for free Burger King vouchers.