Caring for customers

Don't know 'bout you but I'm sick and tired of brands I don't care about telling me how much they care about me during these 'unprecedented' times.

In fact I've lost count of the number of covid related emails I've unsubscribed from.

But on Wednesday I saw a TV ad from Aussie insurance brand youi.

In their ad they recognised that people staying home were obviously using their car a lot less.

So they were offering their clients a reduced premium for the next three months.

Now that's the sort of clever thinking I want to see from brands during a time of crisis.

And I definitely know who I'll be calling when my car insurance comes up for renewal in August.