Wednesday, 19 February 2020

Just not Mini enough

I've owned two Minis. My parents had one too when I was a teen.

Suffice to say I am a serious brand advocate.

Which is why I was so excited to hear that Mini USA had done a campaign film about the creator of the Mini, Alec Issigonis.

It's lovingly crafted. And really quite charming.

But for me it's just not exciting enough for the Mini brand.

Visuals by Virgilio Villoresi and illustrator Virginia Mori for the agency 360i. 

Tuesday, 18 February 2020

Crocs + KFC

I am a huge supporter of random ideas and unexpected brand collaborations.

But KFC and Crocs?

Come on!

That's just a little too random for me.

Kudos for W+K for pulling it off though.

Monday, 17 February 2020

Change is a team sport

Hot on the heels of the silly Adidas StanStar I posted on Friday comes this new Adidas campaign directed and narrated by none other than Jonah Hill.

With its retro vibe it reminds a lot of the early work of Wes Anderson. Of which I am a big fan. So of course it's a thumbs up from me!

Friday, 14 February 2020


Two classic sneakers come together as one. The Stan Smith + the Superstar.  Dumb idea. Kinda silly ad. Now where to I place my order? 

Thursday, 13 February 2020

Lexus off-road DM

So good to be able to share a direct mail piece on BrandDNA.

It's been a long time since I've seen a good one.

This piece is for the Lexus SUV and uses the classic 'manila envelope with string tie' to demonstrate the vehicle's off-road capabilities.

Big thumbs up to the team from Lexus Canada for approving something out of the box.

Sadly I have no idea who did the creative. Sorry. 

Wednesday, 12 February 2020

Still here

I started this blog about 100 years ago (in internet years).

Back then there were loads of interesting advertising people blogging.

Many of them planners.

There was a real sense of community too. In fact many of them are now my friends.

Then along came Twitter and one by one the ad blogs began to stagnate.

Well Brand DNA is still here. At least for the foreseeable.  

Tuesday, 11 February 2020

Ghibli for Lawson

Lawson is a Japanese convenience store. Kinda like a 7/11.

This sweet little 15sec TVC was created for them by an animator from Studio Ghibli under the direction of Academy Award winning director Kunio Kato.

It's not the greatest ad I've ever seen. But the charm and warmth we associate with the work of Studio Ghibli comes thru each and every frame. 

Monday, 10 February 2020

Negative into positive

This poster for the East of Chicago Pizza chain has just been banned.

I can't imagine why. LOL.

What's clever is it's using a negative product feature - pizza makes you fat - to sell the product.

Crazy idea that just might work.

But not when it upsets people. Obviously.

Friday, 7 February 2020

Click the pic!

Thursday, 6 February 2020

Google remembers

As charming as this Superbowl spot it is, I have to say I feed it deeply troubling. We all know Google is collecting data on us like crazy. But as this ad shows (at least for me) there is personal information that Google really shouldn't know. 

Wednesday, 5 February 2020


A group of Australian Artists have done a truly outstanding guerrilla campaign to raise awareness of the realities of climate change, govt inaction and how much of our media spreads disinformation. Fuck I love this shit!

Be sure and follow the hashtag on Twitter: #Bushfirebrandalism

Tuesday, 4 February 2020

The Kobe fade away

Really lovely press ad in tribute to the recently passed Kobe Bryant from the Kayo sports network.

Sadly the ad is impossible to read in the photo. So here is the copy. Enjoy!

"The most important thing is to try and inspire people so they can be great in whatever they want to do." ~ Kobe Bryant 

This page has been left blank for you to tear out, scrunch into a small ball and attempt a Kobe fade away into the nearest paper bin. 

Monday, 3 February 2020

Ryan bought an ad

He's a damn smart marketer is Ryan Reynolds.

Damn smart.

His Tweet above is for the ad below. Enjoy.