Lexus off-road DM

So good to be able to share a direct mail piece on BrandDNA.

It's been a long time since I've seen a good one.

This piece is for the Lexus SUV and uses the classic 'manila envelope with string tie' to demonstrate the vehicle's off-road capabilities.

Big thumbs up to the team from Lexus Canada for approving something out of the box.

Sadly I have no idea who did the creative. Sorry.