Friday, 28 February 2020

Hell on Earth

During Superbowl week Budweiser took over a hotel in Miami and branded it.

Smart thinking given how big beer consumption is during big time sporting events.

But then they went and 'invited' 200 influencers to come and hang out at the hotel during Superbowl.

All invitees had a minimum 1,000,000 Instagram followers.

Actually typing this is making me feel ill. So I'm going to sto...