Tuesday, 28 January 2020

What the!?

Spotted this First Direct poster on Linkedin the other day.

A lot of people were puzzled by the headline.

It's easy to understand why.

But the typesetting is guaranteed to make any half decent art director cringe.

Seriously how hard is it to do a half decent ad these days?

Monday, 27 January 2020

How big exactly?

In our increasingly digital world I deal more and more with people who have very little print experience.

Of course this is perfectly understandable.

But when you say to a client that you'd prefer to print a poster at A0 rather than A2 and you get a blank look, well...

Should you ever come across the paper size issue help is at hand on the perfectly named Paper Sizes website.

It has every possible paper size including the weird ones from the USA and Japan.

Click here to bookmark it. 

Friday, 24 January 2020

One more drink...

Young people and binge drinking is always a hot topic over the end of school year period in Australia.

But as my son likes to say, what about that G&T mum has every day when she gets home!

Anyway, I digress...

Seems like alcohol consumption has always been a thing as this poster from France clearly shows.

Its message translates roughly as one litre of wine per day is enough.

Yes that's right - One litre.

Gulp.


Thursday, 23 January 2020

Insta poster

I love when something interesting lands in my inbox.

Sadly no credits I'm afraid.

It's this line as the base of the poster that really made me smile though:

Hope a barista walks by and sees it.

Wednesday, 22 January 2020

Who said print's dead?



Tuesday, 21 January 2020

Start (really) small

Ritual is a recently launched female focussed vitamin brand.

Whether or not the world needs yet another vitamin brand is up for debate.

However the team from Ritual do have a fun approach to their new year advertising.

Knowing that all of us want to get a healthier they've done a 'small steps' campaign.

And when they say small they sure mean it with these mini billboard and in-situ characters.

Obviously created for people to photograph and share. I have to say I like the cleverness.

Definitely a brand to keep an eye on.


Monday, 20 January 2020

A truly great brand



Only one auto brand could produce a film like this.

Because only one auto brand is associated with so many memories around the world.

That brand is not Volkswagen.

It is the Volkswagen Beetle.

Kudos to Johannes Leonardo for using animation for this beautiful film.

Bonus points for securing a song by The Beatles soundtrack the farewell of The Beetle.

And of course a tip of the hat to Mr Bernbach and all his collaborators for creating the Beetle myth way back when. 

Friday, 17 January 2020

Fifth pint

Fifth pint? Really? Obviously drink driving was treated a little differently back in the 1970s.  

Thursday, 16 January 2020

Temptation



You don't need me to tell you that the modern mobile phone is highly addictive and seriously distracting.

So very clever of Audible to use this a selling point for their audio books.

Of course the exact same idea could be used for music or podcasts.

But Audible did it first. So kudos to them.

Wednesday, 15 January 2020

What's my secret?



Tuesday, 14 January 2020

Homage or theft?

Completely original ideas are rare. In fact it has been said that pretty much everything is a remix.

The ad above for Keele University is most definitely not a remix.

It is a rip-off.

The Porsche ad below is a classic. The Keele ad is exactly the same.

Maybe, just maybe, the people behind the poster thought Keele wouldn't be aware of classic Porsche advertising.

Unfortunately for them the internet is...


Monday, 13 January 2020

Wide open road



Happy new year my friends. Hard to believe 2020 is already two weeks old!

Thought I'd kick start the year on BrandDNA with what I think is the loveliest ad of the summer.

McDonalds.

Yes McDonalds. And I'm lovin' it.

Rich in emotion, observation and detail. Oh and the wide open roads that Australia is famous for.

Creative by DDB Sydney and direction by Tim Bullock.