Wide open road

Happy new year my friends. Hard to believe 2020 is already two weeks old!

Thought I'd kick start the year on BrandDNA with what I think is the loveliest ad of the summer.

McDonalds.

Yes McDonalds. And I'm lovin' it.

Rich in emotion, observation and detail. Oh and the wide open roads that Australia is famous for.

Creative by DDB Sydney and direction by Tim Bullock.