Start (really) small

Ritual is a recently launched female focussed vitamin brand.

Whether or not the world needs yet another vitamin brand is up for debate.

However the team from Ritual do have a fun approach to their new year advertising.

Knowing that all of us want to get a healthier they've done a 'small steps' campaign.

And when they say small they sure mean it with these mini billboard and in-situ characters.

Obviously created for people to photograph and share. I have to say I like the cleverness.

Definitely a brand to keep an eye on.