Tuesday, 9 February 2010

Mags are important

Print is a medium under threat.

The introduction of the likes of the iPad may help reinvent and rejuvenate magazines but not the actual medium of print.

Yet many of those predicting the death of print perhaps underestimate its power.

Stand in a supermarket queue and see how magazine covers draw people to pick them up and flick through them.

Nowhere is the power of the printed magazine better demonstrated than in this collection of covers looking at the Iraq war.

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