Fire the advertising dept

Robert Townsend was the CEO of Avis car rentals who appointed DDB to their advertising account back in the golden age of Bernbach.

He was also the man who signed off on one of the greatest campaigns of all time - We try harder.

In his book The Organisation he talks about how to give your advertising five times the impact.

Here's a must read excerpt:




Very special thank you to the folks at W&K London for unknowlingly letting me borrow these excerpts from Townsend's book.