Fire the advertising dept

Robert Townsend was the CEO of Avis car rentals who appointed DDB to their advertising account back in the golden age of Bernbach.

He was also the man who signed off on one of the greatest campaigns of all time - We try harder.

In his book The Organisation he talks about how to give your advertising five times the impact.

Here's a must read excerpt:




Very special thank you to the folks at W&K London for unknowlingly letting me borrow these excerpts from Townsend's book.

More WWF from DDB Brazil

I wrote about the WWF scam ad the other day. Unbelievably there was a TVC as well. What the!?

Stuck for an original thought

There wouldn't be an ad student in the world who hadn't at some point considered an idea like this for their folio.

Which is where this idea should have stayed.

Yes it's funny. Kinda. But it's so bleedin' obvious it's just not funny.

Time for the creative dept at DDB Lisbon to dig a little deeper in their bottom drawers of unwanted concepts me thinks.

Swatting Aussies

As if it's not bad enough that the Kiwis are beating us in cricket.

Now they're having a laugh at one of our major sporting events.

Click the pic for a better look at the work of DDB NZ.