Friday, January 15, 2010

Fire the advertising dept


Robert Townsend was the CEO of Avis car rentals who appointed DDB to their advertising account back in the golden age of Bernbach.

He was also the man who signed off on one of the greatest campaigns of all time - We try harder.

In his book The Organisation he talks about how to give your advertising five times the impact.

Here's a must read excerpt:




Very special thank you to the folks at W&K London for unknowlingly letting me borrow these excerpts from Townsend's book.

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11 Comments:

Anonymous Dennis Moons said...

That is a good advertising history lesson!

4:44 am  
Blogger John said...

A lovely insight into how to get great work sold - work with the client.

And have them sign a charter - that way, you'll know where to look if mediocre work starts getting up.

And who's arse to kick.

Thanks for the lesson.

11:00 am  
Anonymous Mike Lind said...

Great example of an ad that would work in any era. Well branded even with the absence of a logo.

11:22 am  
Anonymous neil c said...

We know, Stan. We know. ;-)
I think the more widely this is shared, the better.

7:18 am  
Blogger Stan Lee said...

Cheers Neil. ;-)

11:33 am  
Anonymous Joackim Penti said...

This is absolutely amazing. I knew half of the story but is so much better than anticipated.

What balls this guy had!

We always try harder. Now I have more direction.

9:18 pm  
Anonymous Anonymous said...

I really admire that conviction. Easy to say but seriously difficult to do.

1:58 am  
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