Tuesday, 23 June 2009

Music you can wear

Now here's a fresh idea. An idea so obvious you wonder why it hasn't been done before.

As we all know CD sales are in decline. Downloads are the way to go for the kids of today.

To capitalise on this Mos Def has just released his new album as a t-shirt.

Yes a t-shirt.

It features a print of the cover art on the front and the tracklisting on the back.

Attached to the t-shirt is a swingtag with a download code. How clever is that!

I suspect we'll be seeing a lot more of this kind of marketing idea in the future.

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