A taste of FIG JAM

If there's one thing that bugs me about so many bloggers in our industry it's their stereotyping of agency people as self important FIG JAM types.

It's just not true. Well not completely!

Most creatives I've met are friendly and happy to help you.

Suits and planners too.

Sure there will always be egos in agencies but I've only ever met one person who really thought they were superior to everyone else.

Sadly I don't think the same can be said for bloggers or blog commenters.

It's easy to slag off or put down agencies/brands/marketers on a blog.

And it's even easier to make grand pronouncements about how good you are and how much better you are than all those tired old has-beens working in adland.

But guess what - Nobody cares.

So stop eating the FIG JAM and try a little humble pie instead.

Who knows. You may even get a taste for it.

What's wrong with adland?

Speaking recently to Contagious renowned creative Patrick Collister, the man behind The Won Report, gave his thoughts on the current state of the advertising industry:

‘There are too many clients....Every meeting is attended by at least six people all of whom have the power to kill an idea and only one (if you're lucky) has the power to buy."

He also had this to say on the global holding companies:

"It is not in shareholder's interests to be 'risky' - i.e. have ideas which no-one can predict will work or not. Thus multi-nationals, run by managers who report in to shareholders, will always be conservative organisations."

Pretty sobering thoughts don't you think?

And yet just days ago the D&AD awarded four of their hen's teeth like Black Pencils. Two of them to Droga5 NY!

Which surely goes to prove that in times of adversity true creativity really is the only way to succeed.