A taste of FIG JAM

If there's one thing that bugs me about so many bloggers in our industry it's their stereotyping of agency people as self important FIG JAM types.

It's just not true. Well not completely!

Most creatives I've met are friendly and happy to help you.

Suits and planners too.

Sure there will always be egos in agencies but I've only ever met one person who really thought they were superior to everyone else.

Sadly I don't think the same can be said for bloggers or blog commenters.

It's easy to slag off or put down agencies/brands/marketers on a blog.

And it's even easier to make grand pronouncements about how good you are and how much better you are than all those tired old has-beens working in adland.

But guess what - Nobody cares.

So stop eating the FIG JAM and try a little humble pie instead.

Who knows. You may even get a taste for it.