Taking a break

Heading off to Italy for a well earned break. Back in a coupla weeks. 

New words needed

 These new words are part of a set that's been doing the rounds of the internet this week.

To be honest I wish I'd thought of them.

So clever.

Especially Chairdrobe which sums up both of my kid's bedrooms perfectly.

Click here for even more great new words.

There's small and there's Smart

I was working in the UK when the Smart was launched. I still remember the launch ad where two Smarts reversed into a single parking spot. This ad takes that great product demo a step further. Pretty sweet don't you think? 

Car ads are getting worse

Car ads have been a bit shit for some time.

The globalisation of the industry (and their agencies) has definitely not helped.

Boring ads for boring cars made by bored expat creatives in regional head offices.

The warranty offer below for Toyota is just brilliant.

Seems like every new car these days has a better/longer warranty that the last.

Hate to say it but I miss the good old days of motoring.

We may have been less safe behind the wheel, but we were certainly more in love with the thrill that motoring offered.

No bollocks beer cap

Friend in the US shared this bottle cap inner on Facebook the other.

I can take or leave a lot of the Newcastle Brown stuff done by Droga5.

This however I love. 

Stihl is out of this world

In space no one can hear you scream. They probably can't hear you using a leaf blower either. Which is good as they're rather noisy. Bloody great product demo though! Creative by Altmann+Pacreau. 

Tripods!

Obviously the people behind this are more than familiar with the early Pixar Anglepoise Lamp short film. Still pretty damn cute though! 

Very well Finished

Let's be honest. A brief for a dishwashing powder really doesn't sound like a great creative opportunity.

So kudos to the always reliable W+K London for coming up with something unexpected and interesting for Finish.

Fabulous film technique too. 

Strong dogs

Found this surfing the web the other day.

No idea if it's real or a fake.

But what I do know is I like it. A lot.

Just glad it's not my driveway! 

Smart enough

Old school American obviously has its tongue firmly wedged in its cheek for this oh so subtle gag at the expense of the Apple Watch. I kinda like it. Although that could be because I'm a 'watch' guy. 

Life explained in 27 secs

Short and to the point. This little film was based on a tweet by the film making Farrelly Brothers. Pretty good don't you think? 

Jurassic Lego

To be honest I don't know who the target market for this ad is.

Little kids are too young to get the Jurassic reference.

And people old enough to get the reference are probably not playing with Lego.

But seriously who cares. This is a cracker of an ad. 

Beirut on logos and more

Michael Bierut. Smart man. Interesting mind. 

Peter Mead on clients

When we think of the great British agency AMV the first name that comes up is always David Abbott.

Now Peter Mead may not be a household(ish) name but he certainly built a great agency.

And his observation of the modern day client/agency relationship is telling. 

Shot on iPhone 6

As a wannabe young copywriter I was told time and time again that you can't beat a good product demonstration in an ad.

Which may explain why I'm such a fan of the 'Shot on iPhone 6' posters that have been popping up around town.

To be honest there's nothing overly clever about the campaign. But for me that is what makes it so powerful.

Everytime someone sees an image on a poster they probably say to themselves "They shot that on an iPhone?"

Because I know I did.

There's a great gallery of these pics on the Apple website. Click here to take a look.

Product placement at Easter

This Easter is brought to you by some of the world's leading corporations. 

Boring Wankers

Love this quote. I lifted it from the blog of London agency Sell Sell. You can read all about them here. Suffice to say their work (and thinking) is as fresh as their opinions of big agencies. 

Kia wrecks the alphabet

The fact this ad comes out of Dubai and it's for an auto-maker rather than a road safety organisation makes it seem suspiciously scammy to me. But what the hell. It is a damn fine idea and beautifully executed.  

April Fools

I love when brands get in to the spirit of April Fools Day.

So much fun. And so much WTF!?

This Ikea one is from last year I think.

It's definitely one of my faves.