Wednesday, April 22, 2015

Car ads are getting worse

Car ads have been a bit shit for some time.

The globalisation of the industry (and their agencies) has definitely not helped.

Boring ads for boring cars made by bored expat creatives in regional head offices.

The warranty offer below for Toyota is just brilliant.

Seems like every new car these days has a better/longer warranty that the last.

Hate to say it but I miss the good old days of motoring.

We may have been less safe behind the wheel, but we were certainly more in love with the thrill that motoring offered.