Shot on iPhone 6
Which may explain why I'm such a fan of the 'Shot on iPhone 6' posters that have been popping up around town.
To be honest there's nothing overly clever about the campaign. But for me that is what makes it so powerful.
Everytime someone sees an image on a poster they probably say to themselves "They shot that on an iPhone?"
Because I know I did.
There's a great gallery of these pics on the Apple website. Click here to take a look.