Friday, December 30, 2011
Thursday, December 29, 2011
Mercedes at speed
Tuesday, December 27, 2011
Time to get a real job
The annual Design Industry Voices survey of British design and digital agencies has just been released.
Around 500 agency staff contributed and much of what they had to say comes as no surprise to me.
It still makes for a depressing read though.
Here's a couple of highlights (if you could call them that):
85% say that clients expect more work for less money.
71% say clients expect more work in pitches for free.
43% are using more unpaid interns.
35% of agency staff have been with their agency less than a year.
And if those points aren't depressing enough how 'bout these quotes from survey respondents;
“Clients want twice as much work for half the money.”
“Clients want everything done at speed for no money."
Wonder what Bernbach, Ogilvy or the fictional Don Draper would make of it all?
Monday, December 26, 2011
Saturday, December 24, 2011
Friday, December 23, 2011
A different Top Ten
Trust coffee drinkin' Jesus to put the whole end of year top ten thing into perspective.
Hat tip to the disciple.
Click the pic for a better look.
Thursday, December 22, 2011
Santa the Creative Director
I hear an agency I once worked for are currently without a creative director.
Rumour has it they're about to lose their senior creative team too.
Perhaps they should hire Santa to run the creative department.
After he's finished his Christmas deliveries obviously.
Wednesday, December 21, 2011
A blank sheet of paper
Great interview with the legendary John Hegarty.
Click here for more on the Blank Sheet Project.
Tuesday, December 20, 2011
Death by Powerpoint
Monday, December 19, 2011
Water water everywhere
If there's one thing that bugs me it's seeing people throw out empty water bottles rather than refill them from the tap.
My wife always tells me there are more important things to worry about but after watching this ad I'm not so sure.
Australia is the driest continent on earth.
So using 7L of water to make a litre of bottled water seems like a waste of our most important natural resource.
Kudos to British copywriter Ben Kay who created this ad to raise awareness.
There's a website too if you're interested.
Friday, December 16, 2011
Now that's a Christmas card!
Know what I hate?
Digital bloody Christmas cards that's what.
There just so try hard and generally about the agency trying to look clever or ironic rather than a celebration of Christmas.
Plus you can't attach them to a string over your fireplace.
Glad to see the clever kids at Make in Brisbane share my love of the Xmas card string.
Their agency Xmas card comes in a box branded "Instant Popularity".
It includes a set of cards plus a string and some teeny weeny pegs.
They mailed them today so hopefully a box will turn up in my letterbox on Monday.
Thursday, December 15, 2011
Japan sets a Twitter record
Legendary Japanese animator Hayao Miyazaki's classic film Castle in the Sky gets a screening about this time every year in Japan.
To say the film has a cult following there is something of an understatement.
This year's screening sent Twitter into overdrive with a mind boggling 11,349 tweets per second.
Not per minute per second.
In the film's climactic scene the two main characters issue a cry of Balse!
And as that happened viewers in their thousands echoed the cry on Twitter.
Now that is what being a fan is all about.
Not a Facebook fan a real fan.
And I very much doubt a brand could generate the same amount of passion and fervour.
Even if they offered the typical $10,000 prize that most social media promos seem to have.
Wednesday, December 14, 2011
Complement vs Compliment
I saw the TV spot for this campaign on the telly tonight.
Doubt it'll be troubling any award show juries but not a bad little ad.
Have to admit I'm surprised that one fast food chain would take pot shots at another.
Especially as the food isn't exactly great at either of them.
Anyway the reason I'm featuring this ad today has nothing to do with any of the above.
I want you to click the pic to enlarge it then take a look at the fourth bullet point.
Now maybe it's just me but I very much doubt that the "finest ingredients" ever pay compliments to the chicken.
Or maybe they do!
Might have to flick an email to someone at Ogilvy in Sydney tomorrow and ask them.
Tuesday, December 13, 2011
Think inside the box
Every now and again I see an idea and I think to myself "Wish I'd done that!"
This Adidas pop up store is one of those ideas.
Particularly like the laces popping out the lid of the box.
Monday, December 12, 2011
December in the Blogosphere
Sunday, December 11, 2011
Hard to believe this is a current ad. It seriously looks like it's from the 1950s! No wonder auto makers are in so much trouble.
Friday, December 09, 2011
Memes of the year
Never thought I'd see the day that people ranked dumb web memes. Glad they do though!
Bad banner ads?
Thursday, December 08, 2011
Weapons of mass creation
Wednesday, December 07, 2011
Tuesday, December 06, 2011
The Creative Director says
Monday, December 05, 2011
An unexpected friend
I'm pretty sure I'm not the only person who gets random friend requests on Facebook.
In fact I know I'm not.
But I doubt anyone ever expected to get a friend request from their unborn child.
Which exactly how Olla Condoms chose to promote their product.
Pretty clever huh?
In essence they take your name and create a new profile using your name but with “Jr.” added to it.
You then receive a friend request from your "Jnr."
Once your curiosity is aroused (and I'm sure it would be) if you click through to the profile page you'll see an Olla Condoms ad.
Like I said pretty clever huh?
I suspect this sort of thing may be outside the rules of Facebook.
In fact it's probably been banned already.
But I've gotta admit I like this idea. A lot!
Friday, December 02, 2011
Lovely collection of quotes by the Hidden Persuader. Guarantee you'll be able to drop at least one into a presentation before Christmas.
Thursday, December 01, 2011
Avant garde design
Just came across a music blog specialising in avant garde and experimental music.
One group of records on the site really caught my eye.
They're from the Deutsche Grammophon label.
Some beautifully simple graphic design.
Particularly good reference I think for people who design for the web as they show how you can make virtually endless variants on a theme.
Love the way the designers carried the treatment across to the back cover too.
If you click and enlarge the pics you'll also see some very well crafted type.
Hard to believe these covers are almost as old as I am!