Japan sets a Twitter record
Legendary Japanese animator Hayao Miyazaki's classic film Castle in the Sky gets a screening about this time every year in Japan.
To say the film has a cult following there is something of an understatement.
This year's screening sent Twitter into overdrive with a mind boggling 11,349 tweets per second.
Not per minute per second.
In the film's climactic scene the two main characters issue a cry of Balse!
And as that happened viewers in their thousands echoed the cry on Twitter.
Now that is what being a fan is all about.
Not a Facebook fan a real fan.
And I very much doubt a brand could generate the same amount of passion and fervour.
Even if they offered the typical $10,000 prize that most social media promos seem to have.