Complement vs Compliment

I saw the TV spot for this campaign on the telly tonight.

Doubt it'll be troubling any award show juries but not a bad little ad.

Have to admit I'm surprised that one fast food chain would take pot shots at another.

Especially as the food isn't exactly great at either of them.

Anyway the reason I'm featuring this ad today has nothing to do with any of the above.

I want you to click the pic to enlarge it then take a look at the fourth bullet point.

Now maybe it's just me but I very much doubt that the "finest ingredients" ever pay compliments to the chicken.

Or maybe they do!

Might have to flick an email to someone at Ogilvy in Sydney tomorrow and ask them.