BBDO goes old school
BBDO in Italy have just launched their new website. It's a strictly old school affair.
And when I say old school that's exactly what I mean.
As the site loads you hear the sound of an old dial up modem.
Once loaded the site looks like it was programmed back in the 80s.
It's very creative. But so what!
I just don't know what a site like this is supposed to be saying about the agency.
Does it imply that they're stuck in the 80s? It certainly looks like it.
Click here to go take a look. Be sure to let me know what you think.
posted by Stan Lee at 11:54 pm
5 Comments:
I was never very good at code/DOS. which i guess is why i have been a mac girl from day dot. but, in some weird fashion, i like this site. i love the fact that it's not all there, laid out, stripped bare. i like the fact that i kind of have to follow the order in order to get to where i'm going - and maybe it's a generational thing too - i know that i'll be able to find what i'm looking for eventually. it's strange - i love what the GUI has done for navigation and menu design in terms of openness and audience control, but there's something about the secrecy and allusiveness of this that i love.
i've seen this site couple weeks ago. I have no idea how this could mean to "stuck back in 80s". Site looks a bit "nostalgic" and inspiring.
Its because retro is cool, though you're right about the underlying message. Its a bit like wearing a safari suit to an awards ceremony, sure they did it back in the 70's, doesn't mean its a good idea to do it now.
It seems that most media genres are currently mired in a creative slump. Rather than mining the past for inspiration, it is simply being copied wholesale. Electro music is great and all, but if its not building on the foundations laid by Gary Neuman and Kraftwork, what's the point?
The point BBDO/Italy misses is that yes, people want to be entertained--- but the interface for this website requires the visitor to "figure it out."
The fact that one has to learn the interface means that learning about the agency becomes secondary. And it's difficult to determine where to find agency information.
How do I contact them? Where are they located? How can I view some work?
The fact that they used flash to emulate a pre-flash, pre-html experience seems like they are trying too hard.
In the end, I think the agency's message is lost, and the experience leaves site visitors alienated when they truly wanted useful information.
An outstanding share! I've just forwarded this onto a co-worker who was doing a little research on this. And he actually bought me lunch simply because I found it for him... lol. So let me reword this.... Thank YOU for the meal!! But yeah, thanks for spending time to discuss this issue here on your site.
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