Smaller budgets = Bigger ideas

Good to see the Gruen Transfer back on TV last night.

Even better to see them discussing the merits of the Baz Luhrman helmed tourism campaign for Australia.

I can't remember the budget of those ads, but suffice to say it was a lot of money.

Which got me thinking - Will we be seeing less and less mega budget TV ads over the next 12 months?

I think we will.

Surely the days of the Carlton Draught Big Ad are over. At least for the next 12 to 18 months?

The internet is already impacting on mainstream ad budgets, so the recession will surely hit TVC production even harder.

Which I actually think is a good thing. No really!

Because with less money to spend creative people are going to have to get really creative with both their thinking and their problem solving.

Who knows - We may just be entering a new golden age of Oz ads. An age where ideas are far more important than special effects and big budgets.