Mentos marketing erupts

As I mentioned last month videos of people making geysers by putting Mentos in bottles of Diet Coke are all over YouTube.

With over 800 videos online I saw an opportunity for a Pepsi Max tie-in.

Coke's Susan McDermott however saw anything but the funny side.

Obviously Mentos are a little more hip with the kids than Coke as they're launching Mentos Geysers.

Can't anyone out there get Pepsi Max to get involved?