Who cares if the kids use Coke?
I took a leaf out of Seth Godin’s book on the weekend and took a look at what my kids were getting into on the web.
My son was into a bunch of YouTube videos of people creating homemade geysers by putting Mentos in bottles of Diet Coke.
He thought they were brilliant as do millions of kids just like him. Sadly the corporate types at Coke HQ can’t see the funny side.
“Craziness with Mentos doesn’t fit with the brand personality,” said Coke’s Susan McDermott.
Anyone else see an opportunity for a tie in with the “Don’t Worry” Pepsi Max campaign?
My son was into a bunch of YouTube videos of people creating homemade geysers by putting Mentos in bottles of Diet Coke.
He thought they were brilliant as do millions of kids just like him. Sadly the corporate types at Coke HQ can’t see the funny side.
“Craziness with Mentos doesn’t fit with the brand personality,” said Coke’s Susan McDermott.
Anyone else see an opportunity for a tie in with the “Don’t Worry” Pepsi Max campaign?
posted by Stanley Johnson at 6:21 pm
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