Tuesday 30 April 2019

Same same but different

Monday 29 April 2019

No joy for me

Together we joy.


Who the hell speaks like that?

Not me. Not you.


Friday 26 April 2019

iPhone anyone?

Judging by the sideburns I'd say this ad dates from the mid 70s.

A time when calculators started to become affordable gadgets for ordinary people.

These days of course a scientific calculator like the one pictured is little more than an app on your phone.

Although of course your phone isn't actually just a phone.

It's a computer that fits in your pocket.

Thursday 25 April 2019


Beesexual - This has to be the most random thing I've seen this year. 

Wednesday 24 April 2019

Fresh look at Carlsberg

Last week I shared a tweet that Carlsberg had promoted.

I was baffled why the brand would be promoting that people thought their product was shit.

Now I know why - A refreshed brew and brand.

Cop in the ad is hard to read so I've cut 'n pasted it below for you.

Tuesday 23 April 2019

A Bud for the moon

Man landing on the moon was a big deal. The 50th anniversary of the landing is also a big deal. But this ad for a celebratory beer from Budweiser is utterly underwhelming. Talk about a missed opportunity!

Monday 22 April 2019

Oh Dear...

Spotted this on Twitter a few days ago.

I suspect it's gone well and truly viral by now.

Seriously how on earth did nobody notice that typo?

Friday 19 April 2019

High school fashion

This promoted tweet by Louis Vuitton has been appearing in my Twtter feed a lot over the last week or so.

Now I know I'm getting old, so should probably not comment on current fashion, but what the hell!?

A bunch of American teenagers at school.

Nothing stylish. Nothing chic.

But that apparently is what passes for fashion advertising these days.

Don't believe me? Read this from the Louis Vuitton website:

Thursday 18 April 2019

The smell of spring

The art direction and attention to detail in the spot are top notch. You can practically smell the dirt and sweat in every frame.

And then all of a sudden it gets weird. Very weird.

Hornbach is a German hardware/DIY store. Like Bunnings in Aus or B&Q in the UK.

Now what Hornbach has got to do with Japanese women and vending machines is anyone's guess.

Like I said. Weird.

Wednesday 17 April 2019

The taste of Carlsberg

I have read and reread this tweet and I cannot for the life of me understand why Carlsberg would want to promote it. Of course it could be the start of a super clever ironic social media campaign. But I doubt it.

Tuesday 16 April 2019

Chicken Town

I am really loving the work coming out of the UK for KFC at the moment. In a sea of sameness how does an established brand differentiate - watch this ad and find out.  

Monday 15 April 2019

From ugly to art

It's been ages since I featured street art on BrandDNA.

But when I came across the work of Tom Bob I simply had to share.

They say creativity is seeing a connection between two thing. And Tom Bob's work has that in spades.

Check out more on his Insta account.

Friday 12 April 2019

Great packaging

I have nothing much to say about this except how good is the packaging? Just beautiful. 

Thursday 11 April 2019

At the movies

This this a terrific little video with movie poster artist James Verdesoto. Well worth grabbing a coffee and putting aside ten minutes to take it all in. 

Wednesday 10 April 2019

Lush bombs Tokyo

Colourful bath & beauty brand LUSH is celebrating its 30th anniversary with a pop-up store in Tokyo.

It's dedicated to its most popular product - the bath bomb.

As you can see from the picture above a huge bath bomb 'sushi train' is the centrepiece of the store.

I haven't been to Japan for a few years, but what I do know is they love their retail over there. And they put a big focus on customer experience as these LUSH pics clearly show.

I really wish our local retailers were brave enough for this sort of thing but I can't help thinking that we just don't have the population to make it economically viable. Sadly.

Tuesday 9 April 2019

Man boobs for boobs

Very very clever idea.

Monday 8 April 2019

Every drop is precious

Many years ago in Melbourne we used to have a water saving campaign called Don't be a Wally with water.

Can't recollect having seen a water saving campaign for a while though.

Which is a worry considering our reservoirs are currently just a little over half full.

Perhaps someone from the State Govt should give Denver agency Sukle a call and see if it can lease some of their great work for the City Of Denver.

Click here to see even more.

Oh and click the pics for a better look!

Friday 5 April 2019

Brexit magazine cover

What a terrific cover for the latest issue of Bloomberg Businessweek.

It sums up the ridiculous frustrations of Brexit beautifully. 

Thursday 4 April 2019

Good Shit

A friend of mine shot this pic in Berlin the other day.

I love how blunt the headline is.

No polish. No cleverness. Just the benefit in simple words.

However I do find it odd they run English language ads in Berlin.

But from what people tell me it's a commonly spoken language over there.

Wednesday 3 April 2019

Wise words from Mr Abbott

Tuesday 2 April 2019

New look DDB

When I first saw the new DDB logo last week I was a little underwhelmed.

It just didn't seem fresh, exciting or clever.

Then I watched this video. Now I'm in love.

Fresh, exciting and clever. Respectful to the past as well. Bravo! 

Monday 1 April 2019

Sex Sells

When I first saw this bus ad for AirAsia I couldn't understand why they were advertising Thailand as a stopover when the subhead clearly says it is for direct flights to Bangkok.

Then I heard there'd been a few complaints.

And then it clicked...

It's selling Thailand as a sex holiday destination.

Get off. Get it?

Now I'm all for a clever pun. But outdated sex sells puns not so much.