Sex Sells

When I first saw this bus ad for AirAsia I couldn't understand why they were advertising Thailand as a stopover when the subhead clearly says it is for direct flights to Bangkok.

Then I heard there'd been a few complaints.

And then it clicked...

It's selling Thailand as a sex holiday destination.

Get off. Get it?

Now I'm all for a clever pun. But outdated sex sells puns not so much.