Wednesday, 4 July 2018

4th of July

Given it's July 4th I thought I'd post a USA tourism ad on BrandDNA today.

I found this one. It's from 2012.

Believe it or not it's the first TV campaign ever created to sell the good old US of A to the world.


Rumour has it tourism numbers were in decline post 9/11. So this campaign was created to entice visitors back to the US.

The song (if you were wondering) is by Rosanne Cash. Daughter on the man in black Mr Johnny Cash.