4th of July
Given it's July 4th I thought I'd post a USA tourism ad on BrandDNA today.
I found this one. It's from 2012.
Believe it or not it's the first TV campaign ever created to sell the good old US of A to the world.
Seriously.
Rumour has it tourism numbers were in decline post 9/11. So this campaign was created to entice visitors back to the US.
The song (if you were wondering) is by Rosanne Cash. Daughter on the man in black Mr Johnny Cash.
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