Thursday, 30 May 2013

Nike decides not to Live Strong

There has been much written (and said) about Lance Armstrong over the last few months.

To help his cancer organisation Live Strong avoid a backlash Armstrong cut ties with them a while back.

Well it seems the Armstrong fallout continues...

Yesterday Nike announced they were ending their nine association with Live Strong.

Can't say as I blame them to be honest.

But it's very sad none the less.

Nike helped Live Strong raise around $100million through sales of the distinctive yellow wristband.

So where to for Live Strong now?